TM and Kolibri have had a successful partnership since 2013. TM has always had a clear vision for digital transformation. In recent years, TM has been at the forefront of traditional insurance companies in Iceland when it comes to quick service, clear communication and transparent pricing.
From the beginning of the partnership, Kolibri has placed great emphasis on clear prioritization, close cooperation across departments and ensuring TM's customers are always in first place. The results have been a continuous streak of leading innovations. TM's digital solutions have played a key role in increased sales and improved services, as well as winning a number of awards.
With the TM app, TM and Kolibri have rethought how insurance claims are resolved, with convenience and automation as guiding principles. Today, the overall process of reporting a claim on assets takes about 60 seconds, from start to finish, until the customer has received their payment. At the same time, the cost and time of staff to process claims at TM has decreased.
For many insurance companies, insurance is such a complex product that it requires special advisors to explain the options to customers, and another group of people to calculate costs and make decisions about discounts. TM decided to offer a simple sales process and transparent pricing, and brought Kolibri on board to develop a digital virtual advisor. Kolibri used tools such as a design sprint, user testing, and professional UX writing to develop a fully automated process with TM - to identify needs, make offers, finalize contracts, and issue insurance certificates.
TM made the decision to redesign its website from scratch, with the aim of making the service more accessible on a faster, lighter, and more accessible website that looks good on all devices. At the same time, the company's digital branding was revitalized in collaboration with Tvist advertising agency with updated brand assets and the use of distinctive drawings. The entire technical stack of the website was renovated in the project, as well as the content. TM, Kolibri, and Tvist worked closely together on the project.
The launch of a new product is not the end of a project, but the beginning of its life. TM and Kolibri work together and have been working together for years on the ongoing development of TM's digital solutions, both constant transformation and modernization of core systems and increased self-service for individuals and companies. Continuous product-driven development, where improved service and efficiency are at the core, delivers steady results and will continue to do so.
The new TM website was redesigned and redesigned from the ground up. All the content and its presentation were revised, with the aim of making it simpler, more user-friendly and more human. The site was built almost entirely remotely due to Covid-19, but the collaboration turned out to be both really fun and enlightening.
The outstanding competence of Kolibri staff, precision and agility in teamwork resulted in a website that truly met all our expectations.