On or off the beaten path?

Some apps are created quickly and undergo minimal changes. In these projects, user needs are already known and similar apps exist for similar services. In such cases, the main focus should be on creating an exceptional user experience, launching the app quickly, and maintaining it with minimal effort.

On the other hand, some apps evolve over a longer period of time. When there is no existing template, thorough exploration and incremental product development are required. We recommend using the approach that best suits each situation.

Is an app always necessary?

To establish a closer connection with users, an app is the way to go. As a general guideline, an app can greatly enhance the service experience when customers require frequent service. On the other hand, for irregular transactions, the web is more suitable. As with any digital solution, it always pays off to consider the intended purpose and explore all possibilities before deciding on the type of solution to develop.