Abler

Abler traces its roots back to the fruitful work within the Icelandic sports movement, and its goal is to use technology and the internet to both have positive effects on sports and leisure activities and to solve the complexities that come with organizing activities around it. The branding is heavily influenced by the concept of mobility, as well as the lines that mark areas and rules on sports fields - simplifying the game for us.

On Abler's website, you can see original 3D motion graphics that were created in collaboration with Eyrún Eyþórsdóttir. It starts in a knot that breaks loose when you scroll. This is both symbolic of the product's features and at the same time it brings life to the presentation of the product's functionality on the homepage.

The value of Abler’s solution for clubs, coaches and members is emphasized with a beautiful framework around content that supports targeted text and screenshots.